When it comes to ranking on Google, SEO tools can make your life a whole lot easier. Whether you’re running a small business, managing a blog, or building client websites — these tools help you track performance, fix issues, and stay ahead of the competition.
Here’s a list of popular and powerful SEO tools (free and paid) that we use and recommend.
🔧 1. Google Search Console (Free)
Best for: Monitoring your site’s visibility on Google
Google Search Console helps you:
- See which keywords you’re ranking for
- Track clicks and impressions
- Identify site errors
- Submit sitemaps for faster indexing
💬 Pro Tip: Check it weekly to spot drops in traffic or keyword changes.
🔎 2. Google Analytics (Free)
Best for: Tracking user behavior on your website
Understand:
- Where your traffic comes from
- What pages people visit
- How long they stay
- What content performs best
Combine it with Search Console for full SEO insights.
🛠️ 3. Ahrefs (Paid)
Best for: Keyword research, backlinks, competitor analysis
Ahrefs is a powerhouse tool. It helps you:
- Find keywords your competitors are ranking for
- Analyze backlinks
- Track your rankings over time
- Explore content gaps and opportunities
💰 Note: Paid plans, but worth it for serious SEO.
🔍 4. SEMrush (Paid)
Best for: All-in-one SEO & marketing dashboard
SEMrush offers:
- SEO audits
- PPC keyword tracking
- Competitor research
- Social media tracking
It’s perfect for agencies or businesses managing multiple digital campaigns.
✍️ 5. Ubersuggest (Free & Paid)
Best for: Beginners doing keyword research and site audits
Created by Neil Patel, Ubersuggest helps with:
- Keyword suggestions
- Traffic estimations
- Site audit reports
- Content ideas
Good for small businesses on a budget.
🧱 6. Yoast SEO (Free & Paid – WordPress Plugin)
Best for: On-page SEO optimization (WordPress sites)
Yoast gives you:
- SEO-friendly content suggestions
- Title and meta description previews
- Readability checks
- Internal linking tips
If your site is on WordPress, this plugin is a must.
🔗 7. MozBar (Free Chrome Extension)
Best for: Quick SEO insights on any page
MozBar shows:
- Page authority & domain authority
- Keyword data
- On-page elements (meta tags, headers, etc.)
Great for competitor research on the fly.
🕸️ 8. Screaming Frog SEO Spider (Free & Paid)
Best for: Technical SEO site audits
This desktop tool helps you:
- Crawl your entire website
- Find broken links
- Audit redirects
- Review meta tags & titles
Used by professional SEOs for deep site health checks.
📝 9. Answer the Public (Freemium)
Best for: Content ideas & question-based keywords
It visualizes what people are asking about a topic on Google. Great for creating blog content that matches real searches.
📈 10. Rank Math (WordPress Plugin)
Best for: SEO setup and schema markup (WordPress)
Like Yoast, but lighter and often more flexible. It includes built-in schema, redirection, and analytics tools.
🧠 Final Thoughts: Use the Right Tools for the Right Job
No single SEO tool does it all. But when you combine the right ones, you can:
- Track your SEO performance
- Discover new keyword opportunities
- Fix errors before they affect rankings
- Stay ahead of your competition